Economic Resilience Strategies and Tourism Sustainability Post Covid-19 Recovery Period in Kenya
Abstract
The COVID-19 pandemic impacted the global economy tourism industry being hardest hit. Kenya a tourism-dependent country, was affected by this crisis. The main objective of the study was to evaluate the economic resilience strategies and tourism sustainability during post covid-19 recovery period in Kenya. The specific objectives were; To establish diversification in sustainable tourism post Covid 19 recovery period; To assess stakeholder participation in sustainable tourism post Covid 19 recovery period; To investigate the level of preparedness in sustainable tourism post Covid 19 recovery period; To analyze the intervening effect of legislation on the relationship between economic resilience strategies and tourism sustainability during post covid-19 recovery period. The literature review was conducted using a systematic approach. A comprehensive search was conducted using academic databases. The search was limited to peer-reviewed articles and reports published. The articles were analyzed and synthesized based on the main themes that emerged from the literature. The themes were; diversification, stakeholder participation, level of preparedness, and legislation. The paper concluded that achieving economic resilience and sustainability in the tourism industry during the post covid-19 recovery period required a multi-faceted approach. By implementing these strategies, destinations can increase their competitiveness, attract a wider range of tourists, and ensure the long-term viability of the tourism industry.
Keywords: Diversification, Stakeholder Participation, Level of Preparedness, Legislation, Tourism sustainability.
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